giffgaff sells SIM only plans, refurbished phones and new phones online, with a community-led approach and flexible monthly bundles. Shoppers can buy a handset outright or spread the cost with finance, then pair it with a plan that suits their data use.

The store is popular with customers who dislike long traditional contracts and want more control over their monthly mobile spend. Its goodybag plans are simple to understand and can be changed as usage changes.

Refurbished phone shoppers will also find graded devices and warranty-backed options, which can lower the cost of switching or upgrading. giffgaff is a strong choice for people who want flexibility, a large online community and straightforward mobile pricing.