CityFibre is not a typical retail broadband store; it is a major wholesale full fibre network. Shoppers usually use CityFibre to check availability and then buy through a partner ISP that sells services over the network.

Its importance is choice. In many towns and cities, CityFibre enables alternative broadband providers to offer gigabit-capable full fibre packages that compete with Openreach and Virgin Media.

For a shopping directory, CityFibre is best treated as a network/availability destination rather than a direct retail broadband provider. It can still be helpful for shoppers who want to understand which fibre options may be available locally.