British Airways Holidays is aimed at shoppers who want flights, hotels, car hire and extras wrapped into one familiar booking journey. It is especially useful for city breaks, beach holidays and longer-haul trips where travelling with a full-service airline matters.

Customers can build a package around British Airways flights and choose accommodation from budget-friendly stays through to higher-end hotels. Avios collectors may also like the ability to earn or use Avios on eligible bookings, which can make the overall trip feel more rewarding.

The brand suits travellers who value an established airline, clear flight choices, premium cabin options and holiday protection. It is a good fit for shoppers comparing flights and hotels together rather than piecing everything together across several websites.