Kuoni specialises in tailor-made holidays, luxury beach escapes, honeymoons, safaris, touring holidays and long-haul travel. It is suited to shoppers who want more guidance and a premium planning experience.

The website is useful for inspiration, but Kuoni also supports customers through travel experts who can shape an itinerary. This is particularly helpful for multi-centre trips, special occasions and destinations where advice matters.

Kuoni works well for travellers who want a more personal service than a standard online package holiday. The best fit is usually shoppers who value expertise, carefully selected hotels and support with complex trips.