Raylo offers SIM free phones, tablets and other tech on a subscription-style model rather than a traditional purchase. Shoppers can pay monthly for devices such as iPhones and return, upgrade or keep paying depending on the plan.

The store is useful for customers who want lower upfront costs and like changing devices without owning them outright. It is especially relevant for shoppers who want a premium phone but prefer a leasing-style approach.

Raylo highlights free DPD next-day delivery, a lifetime warranty and 14-day free returns. Student offers are also available through Student Beans, making it a distinctive alternative to standard handset finance.