SMARTY is a SIM only mobile network built around simple monthly plans, transparent pricing and no long contract tie-ins. Shoppers can order SIMs online and choose data allowances that suit everyday browsing, streaming and social use.

The main shopper benefit is flexibility: plans are usually monthly, easy to change and include unlimited UK calls and texts. It is a good fit for people who already have a handset and want a low-fuss plan rather than a full phone contract.

SMARTY has student-specific SIM deals through verification partners, making it attractive for students who need predictable costs. The network is especially useful for shoppers prioritising value, simple billing and 5G access without committing to a handset deal.